The development of Junya Ueda (Our CEO) has pushed the limit of realistic lure motion. With its induction tail, the lure produces unique wave motion in the water that imitate a baitfish escaping. The DRANCKRAZY’ tail will produce different motion according to the retrieve. During a slow retrieve, the lure produces vivid micro-wave action. In a fast retrieve, its tail moves with a wider angle and spread bigger waves motion. When the lure falls, the propulsive force makes it fall spontaneously, creating an action that looks like a prey. The hard work and creativity put in this swimbait, resulted in amazing and exclusive features, which can’t be found anywhere else.